| Synopsis: |
Due
to the continuous performance improvement and cost reduction on the technology
and networking infrastructure, there has been an explosive growth in the
interests on developing Internet enabled pervasive devices which include
PDAs (such as palm, Windows CE, psion), WAP phones, e-books, and various
Internet appliances. These devices have just begun to trickle into our daily
lives. According to an IDT study, it has been predicted that there will
be around 80 million PDA devices and 900 millions WAP phones in just another
two to three years in the world. Consequently, it is very likely that these
devices will become one of the dominant Internet access mechanisms and supplement
PC for Internet access in just a few years. As opposed to the PCs, these
pervasive devices have a wide variety of screen size, computing power, and
network capabilities. These devices, such as palm, and Windows CE devices
in general are much more mobile than a notebook. Instead of the traditional
Internet access model where direct connection has to be established, the
connectivity of many of these devices to Internet is occasional at best.
As a result, these devices have to be able to do serious offline access
of Internet. Many of these devices will have location awareness using GPS,
wireless cell location, or a combination of both. These devices will include
many WAP phones and those wireless-enabled palms and pocket PCs. Many of
these devices may be attached to a home appliance such as the refrigerator,
microwave oven, or even a toilet. Since 1995, we have already begun to witness
the emergence of Business-to-consumer (B2C) type of e-commerce such as Amazon.
The pace of developing business-to-business e-commerce (B2B) applications,
especially the establishment of electronic marketplace began to accelerate
since 1998. It has become apparent that pervasive devices will definitely
play an important role in the e-commerce applications. It is also expected
that Business-to-Employee (B2E) , Peer-to-Peer (P2P, such as Napster), and
Government-to-Citizen (G2C) will pick up steam in the near future. We have
also begun to see that many traditional internet-only stores such as Gateway
and E*Trade to have physical stores, while many brick-and-motar stores have
great success on their web-presence. These multi-channel business model
is certainly going to become the norm as opposed to the exception. The convergence
of pervasive computing and electronic commerce certainly opens up many new
challenges and opportunities for the research community in data management.
In particular, we need to address the challenges arising from the evolution
from a two-tier client-server model to a multi-tier computational model,
an environment that the application server might roam at the edge of the
network in order to provide better service for the pervasive devices, the
need to anticipate location- and context-dependent queries, and the capability
of delivering device- and bandwidth-neutral data and media content. Ultimately,
the challenge is the capability of blending the real world and the virtual
world in a seemless fashion so that the event in real world can be seemlessly
translated into queries in the virtual world. The purpose of this tutorial
is to investigate the opportunities and challenges ahead for location-aware
pervasive commerce. In particular, we will overview the current and immediate
technology trends in the wireless area (WAP, 3G, etc.), the location service
(GPS, TDOA, etc.) and bluetooth. We will also overview the current and future
e-commerce frameworks and business models, including B2C, B2B, P2P, G2C,
and B2E. Important infrastructure generalization that is needed to enable
pervasive commerce is then investigated. A number of case studies of pervasive
commerce scenarios are used to provide as a backdrop for this fast evolving
direction. |
| Biography |
Chung-Sheng
Li received his B.S.E.E. degree from National Taiwan University, Taiwan,
R.O.C. in 1984, and the M.S. and Ph.D. degree in electrical engineering
and computer science from the University of California, Berkeley in 1989
and 1991, respectively. He has joined the computer science division of IBM
T. J. Watson Research Center as a research staff member since Sept., 1991,
manages the Image Information System Department from 1996 to 1999, and assumes
the senior manager position for the E-commerce and Data Management Department
since June 2000. His research interests include (1) Broadband applications,
which include digital library, knowledge discovery and data mining; (2)
Broadband network and switching, which includes all-optical networks, storage
area networks, and fiber channel; (3) Broadband technologies, which include
optical chip interconnects, optoelectronics, and high-speed analog/digital
VLSI circuit design.He has co-initiated several research activities in IBM
on fast tunable receiver for all-optical networks and content-based retrieval
in the compressed domain for large image/video databases. He is currently
the principle investigator of a satellite image database project funded
by NASA. Dr. Li has received an Outstanding Innovation Award from IBM in
2000 for his leadership and major contribution to the IBM/NASA digital library
project, and a Research Division award from IBM in 1995 for his major contribution
to the tunable receiver design for WDMA, and numerous invention and patent
application awards. He is currently an associate editor for the IEEE Transaction
on Multimedia and Journal of Computer Vision and Image Understanding, the
technical editor for the IEEE Communication Magazine. He has authored or
coauthored more than 120 journal and conference papers and received one
of the best paper awards from the IEEE International Conference on Computer
Design in 1992. He is a senior member of the IEEE Circuit and System Society,
the Laser Electro-Optic Society, the Communication Society, and the Computer
Society. |